Advertising and promotion : (Record no. 305467)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00823nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170203s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071288699 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 659.1 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Item number | .B427a 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George Eugene. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| 245 ## - TITLE STATEMENT | |
| Remainder of title | an integrated marketing communications perspective / |
| 245 ## - TITLE STATEMENT | |
| Statement of responsibility, etc | George E. Belch & Michael A. Belch. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th edition, McGraw-Hill international edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | McGraw-Hill/Irwin, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 838 pages : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | col. ill. ; |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Stonyhurst Southville International School (Batangas) | Stonyhurst Southville International School (Batangas) | 02/03/2017 | 659.1 .B427a 2009 | US-1323 | 02/03/2017 | 02/03/2017 | Books |