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  2. MARC view: Marketing for hospitality and tourism /
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Marketing for hospitality and tourism / (Record no. 283652)

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MARC details
000 -LEADER
fixed length control field 01116cam a2200337 i 4500
001 - CONTROL NUMBER
control field 17568226
003 - CONTROL NUMBER IDENTIFIER
control field PILC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150228091725.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121219s2014 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012037955
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132784023 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132784025 (hbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number TX 911.3.M3
Item number .K68 2014
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.4/791068
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Marketing for hospitality and tourism /
Statement of responsibility, etc Philip Kotler, John T. Bowen, James C. Makens.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc c2014.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 682 pages :
Other physical details color illustrations ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
521 ## - TARGET AUDIENCE NOTE
Target audience note Tourism
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Hospitality industry
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Tourism
General subdivision Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bowen, John
Fuller form of name (John T.),
Dates associated with a name 1948-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Makens, James C.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Home library Current library Shelving location Date acquired Source of acquisition Sub Shelving location Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Library of Congress Classification   College Library College Library Reserve Section 02/28/2015 Library Fund   1 1 TX 911.3.M3 .K68 2014 C19103 02/01/2019 01/25/2019 02/28/2015 Books

Marketing for hospitality and tourism /

APA

Kotler P., Bowen J. & Makens J. C. (2014). Marketing for hospitality and tourism. Boston: Pearson.

Chicago

Kotler Philip, Bowen John and Makens James C. 2014. Marketing for hospitality and tourism. Boston: Pearson.

Harvard

Kotler P., Bowen J. and Makens J. C. (2014). Marketing for hospitality and tourism. Boston: Pearson.

MLA

Kotler Philip, Bowen John and Makens James C. Marketing for hospitality and tourism. Boston: Pearson. 2014.

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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

1281 Tropical Ave. Cor. Luxembourg St., BF Homes International, Las Pinas City

Tel. No. 8256374 / 252358 Loc. 117/146

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