Cutting edge advertising: (Record no. 21753)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00652nam a2200205 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140310183339.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061109s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9812445579 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 |
| Item number | .Ai311 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aitchison, Jim |
| 245 ## - TITLE STATEMENT | |
| Title | Cutting edge advertising: |
| Remainder of title | how to create the world's best print for brands in the 21st century. / |
| Statement of responsibility, etc | Jim Aitchison |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Singapore : |
| Name of publisher, distributor, etc | Pearson Prentice Hall, |
| Date of publication, distribution, etc | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 402 p. : |
| Other physical details | ill. col. ; |
| Dimensions | 24 cm. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising copy. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising layout and photography. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| Call number prefix | Foreign |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | College Library | College Library | General Circulation Section | 11/09/2006 | 969.00 | HF 5823 .Ai311 2004 | C7839 | 05/15/2018 | 1 | 10/10/2013 | Books |