Marketing communications : (Record no. 14589)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01910cam a22003374a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13533960 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PILC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150112093436.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040323s2004 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004006939 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749442654 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.123 |
| Item number | .Sm65 2007 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | MkSFr 658.802 |
| Item number | Sm65 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, P. R. |
| Fuller form of name | (Paul Russell), |
| Dates associated with a name | 1957- |
| 9 (RLIN) | 16434 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications : |
| Remainder of title | An integrated approach / |
| Statement of responsibility, etc | P R Smith & Jonathan Taylor. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London ; |
| -- | Sterling, VA : |
| Name of publisher, distributor, etc | Kogan Page, |
| Date of publication, distribution, etc | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 696 pages : |
| Other physical details | illustration ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing and the integrated communications mix -- The marketing communications plan -- Communications theory -- Buying behaviour -- Understanding markets - market research -- Understanding agencies - agency relationships -- Understanding the media -- The changing communications environment -- International marketing communications -- Selling and sales management -- Advertising -- Sales promotions -- Direct marketing -- Publicity and public relations -- Sponsorship -- Exhibitions -- Packaging -- Merchandising -- Word of mouth -- E-marketing -- Corporate identity. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 9 (RLIN) | 16435 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Taylor, Jonathan, |
| Dates associated with a name | 1956- |
| 9 (RLIN) | 16436 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip0416/2004006939.html">http://www.loc.gov/catdir/toc/ecip0416/2004006939.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0715/2004006939-d.html">http://www.loc.gov/catdir/enhancements/fy0715/2004006939-d.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Contributor biographical information |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0912/2004006939-b.html">http://www.loc.gov/catdir/enhancements/fy0912/2004006939-b.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Renewals | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Southville International School Affiliated with Foreign Universities Library | Southville International School Affiliated with Foreign Universities Library | Southville Foreign University Section | 09/04/2013 | HF 5415.123 .Sm65 2007 | SFU1290 | 05/15/2018 | 1 | 09/04/2013 | Books | ||||||
| Library of Congress Classification | Southville International School Affiliated with Foreign Universities Library | Southville International School Affiliated with Foreign Universities Library | Southville Foreign University Section | 09/05/2013 | 1 | HF 5415.123 .Sm65 2007 | SFU1291 | 05/15/2018 | 1 | 09/05/2013 | Books | 3 | 01/27/2015 |