Normal view MARC view ISBD view

Effects of celebrity-organization congruence on audience attitudes, preferences and credibility ratings for Goodwill Ambassadors / (Record no. 121236)

MARC details
000 -LEADER
fixed length control field	00627nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140626s9999 xx 000 0 und d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Yoo, Jae-woong.
245 ## - TITLE STATEMENT
Title	Effects of celebrity-organization congruence on audience attitudes, preferences and credibility ratings for Goodwill Ambassadors /
Statement of responsibility, etc	Jae-woong ... [et al.].Yoo
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc	c2013.
300 ## - PHYSICAL DESCRIPTION
Extent	23 : 6, page 620
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	Asian Journal of Communication
521 ## - TARGET AUDIENCE NOTE
Target audience note
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Match-up hypothesis.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Audience attitude.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Credibility.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Goodwill ambassador.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Preferences.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Periodicals

Holdings
Withdrawn status	Lost status	Damaged status	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Barcode	Date last seen	Price effective from	Koha item type
			College Library	College Library	Periodical Section	06/26/2014		S0344	06/26/2014	06/26/2014	Periodicals

SOUTHVILLE LIBRARY