Normal view MARC view ISBD view

Essentials of Contemporary Advertising / (Record no. 115798)

MARC details
000 -LEADER
fixed length control field	00552nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20140506104233.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140506b xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780071287579
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5821
Item number	.Ar74 2009
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Arens, William F.
245 ## - TITLE STATEMENT
Title	Essentials of Contemporary Advertising /
Statement of responsibility, etc	William F. Arens.
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New York :
Name of publisher, distributor, etc	McGraw-Hill,
Date of publication, distribution, etc	c2009.
300 ## - PHYSICAL DESCRIPTION
Extent	xxiv. 558 p. :
Other physical details	col. ill. ;
Dimensions	25 cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date checked out	Copy number	Price effective from	Koha item type
		Library of Congress Classification		College Library	College Library	General Circulation Section	05/06/2014	Donation	1	1	HF 5821 .Ar74 2009	C11506	02/24/2020	02/08/2020	1	05/06/2014	Books

SOUTHVILLE LIBRARY