The Qualities of product endorsers on high school students /
Dimagiba, Paolo Thomas G.
The Qualities of product endorsers on high school students / Paolo Thomas G. Dimagiba. - Las Piñas City, Philippines : Southville International School and Colleges, 2009. - 24 pages ; 28 cm.
Includes bibliographical references.
Advertising--Psychological aspects.
Teenagers--Marketing.
Product endorsement.
Consumers' preferences.
PHS HF 5826.5 / .D582 2009
The Qualities of product endorsers on high school students / Paolo Thomas G. Dimagiba. - Las Piñas City, Philippines : Southville International School and Colleges, 2009. - 24 pages ; 28 cm.
Includes bibliographical references.
Advertising--Psychological aspects.
Teenagers--Marketing.
Product endorsement.
Consumers' preferences.
PHS HF 5826.5 / .D582 2009