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Techno-ready marketing :

Parasuraman, A.

Techno-ready marketing : how and why your customers adopt technology / A. Parasuraman and Charles L. Colby. - New York : Free Press, c2001. - xiv, 224 p. : ill. ; 22 cm.

Includes bibliographical references and index.

ISBN: 0684864940

LCCN: 00065457

Subjects--Topical Terms:
Technological innovations--Management.
Technological innovations--Marketing.

Subjects--Index Terms: technology adoption early adopters

LC Class. No.: HD 45 / .P327 2001

Dewey Class. No.: TR 658.8 / P26 2001

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