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Advertising and integrated brand promotion /

O'Guinn, Thomas C.

Advertising and integrated brand promotion / Thomas C. O'Guinn, Chria T. Allen & Richard J. Semeniik. - 6th ed. - Ohio : South-Western Cengage Learning, c2012. - 693 p. : col. ill. ; 29 cm.

Includes index.

ISBN: 9780538473323

Subjects--Topical Terms:
Advertising media planning.
Advertising.

LC Class. No.: HF 5821 / .Og9 2012

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Advertising and integrated brand promotion /

SOUTHVILLE LIBRARY