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Advertising and sales promotion /

Kaser, Ken

Advertising and sales promotion / Ken Kaser. - 1st ed. - Ohio : South-Western Cengage Learning, c2013. - 461 p. : col. ill. ; 29 cm.

Includes index.

ISBN: 9781111573232

Subjects--Topical Terms:
Advertising.
Sales promotion.

LC Class. No.: HF 5823 / .K151 2013

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Advertising and sales promotion /

SOUTHVILLE LIBRARY