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Mass media research :

Wimmer, Roger D.

Mass media research : an introduction / Roger D. Wimmer & Joseph R. Dominick. - 10th ed. - Massachusetts : Wadsworth Cengage Learning, c2014. - 481 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 9781133307334

Subjects--Topical Terms:
Mass media--Research.

LC Class. No.: P 91.3 / .W716 2014

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Mass media research :

SOUTHVILLE LIBRARY