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Mass media research:

Wimmer, Roger D.

Mass media research: an introduction / Roger D. Wimmer and Joseph R., Dominick. - 10th ed. - Massachusetts : Wadsworth, c2014. - 481 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9781285074603

Subjects--Topical Terms:
Mass media--Research.

LC Class. No.: P 91.3 / .W716 2014

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Mass media research:

SOUTHVILLE LIBRARY