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Strategic marketing management /

Moutinho, Luiz

Strategic marketing management / Luiz Moutinho and Geoff Southern. - Philippines : Cengage Learning, c2013. - 490 p. : 23 cm.

Includes index.

ISBN: 9789814369565

Subjects--Topical Terms:
Marketing.--Management.

LC Class. No.: HF 5415.13 / .M934 2013

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Strategic marketing management /

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