Principles of marketing /
Boone, Louis E.
Principles of marketing / Louis E. Boone and David L. Kurtz. - New York : McGraw-Hill, c2013. - 427 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9781285918914
Marketing.
HF 5415 / .B619 2013
Principles of marketing / Louis E. Boone and David L. Kurtz. - New York : McGraw-Hill, c2013. - 427 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9781285918914
Marketing.
HF 5415 / .B619 2013