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Marketing strategy /

Marketing strategy / edited by : Robert A. Peterson and Roger A. Kerin. - United Kingdom : Wiley Pub., 2011. - 239 pages : illustrations ; 26 cm. - Vol. 1. .

Includes bibliographical references and indexes.

ISBN: 9781405161787

Subjects--Topical Terms:
Advertising--Encylopedias.
Consumption (Economics)--Encyclopedias.
Marketing--Encyclopedias.

LC Class. No.: HF 5415 / .W648 2011 vol.1

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Marketing strategy /

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