Total global strategy /
Yip, George S.
Total global strategy / George S. Yip, G. Tomas M. Hult. - 3rd ed. International ed. - Boston, United States : Pearson, 2012. - xxiii, 295 p. : ill. ; 24 cm.
Earlier ed. published as: Total global strategy II : updated for the internet and service era / George S. Yip. c2003. Includes bibliographical references and index
9780132374729
International business enterprises--Management
Strategic planning
International trade
International economic relations
HD 62.4 / .Y565 2012
Total global strategy / George S. Yip, G. Tomas M. Hult. - 3rd ed. International ed. - Boston, United States : Pearson, 2012. - xxiii, 295 p. : ill. ; 24 cm.
Earlier ed. published as: Total global strategy II : updated for the internet and service era / George S. Yip. c2003. Includes bibliographical references and index
9780132374729
International business enterprises--Management
Strategic planning
International trade
International economic relations
HD 62.4 / .Y565 2012