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Total global strategy /

Yip, George S.

Total global strategy / George S. Yip, G. Tomas M. Hult. - 3rd ed. International ed. - Boston, United States : Pearson, 2012. - xxiii, 295 p. : ill. ; 24 cm.

Earlier ed. published as: Total global strategy II : updated for the internet and service era / George S. Yip. c2003. Includes bibliographical references and index

ISBN: 9780132374729

Subjects--Topical Terms:
International business enterprises--Management
Strategic planning
International trade
International economic relations

LC Class. No.: HD 62.4 / .Y565 2012

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Total global strategy /

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