Media and communication research methods :
Berger, Arthur Asa
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger. - 2nd ed. - Los Angeles : Sage, 2011. - 339 p. : ill. ; 24 cm
97814129-8777-6
Mass media--Research--Methodology
Communication--Research--Methodology
P 91.3 / .B385 2011
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger. - 2nd ed. - Los Angeles : Sage, 2011. - 339 p. : ill. ; 24 cm
97814129-8777-6
Mass media--Research--Methodology
Communication--Research--Methodology
P 91.3 / .B385 2011