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Media promotion and marketing for broadcasting, cable, and the internet. /

Media promotion and marketing for broadcasting, cable, and the internet. / Edited by Susan Tyler et. al. - 5th ed. - Amsterdam : Elsevier, 2006. - 335 p. : ill. ; 23 cm.

ISBN: 9780240807621

Subjects--Topical Terms:
Television broadcasting--Marketing
Radio broadcasting--Marketing

LC Class. No.: HE 8689.7 / .M37.P76 2006

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Media promotion and marketing for broadcasting, cable, and the internet. /

SOUTHVILLE LIBRARY