Media promotion and marketing for broadcasting, cable, and the internet. /
Media promotion and marketing for broadcasting, cable, and the internet. /
Edited by Susan Tyler et. al.
- 5th ed.
- Amsterdam : Elsevier, 2006.
- 335 p. : ill. ; 23 cm.
9780240807621
Television broadcasting--Marketing
Radio broadcasting--Marketing
HE 8689.7 / .M37.P76 2006
9780240807621
Television broadcasting--Marketing
Radio broadcasting--Marketing
HE 8689.7 / .M37.P76 2006