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Strategic marketing management :

Moutinho, Luiz.

Strategic marketing management : a business process approach / Luiz Moutinho & Geoff Southern. - Australia : Cengage Learning, 2010. - 490 pages : illustrations ; 27 cm.

Includes index.

ISBN: 9781844800001

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: G 155.A1 / .M934 2010

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Strategic marketing management :

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