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Scenarios in marketing :

Scenarios in marketing : from vision to decision. - England : John Wiley & Sons, 2006. - 227 p. : ill. ; 24 cm.

ISBN: 9780470032725

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.

LC Class. No.: HF 5415.13 / .Sc276 2006

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Scenarios in marketing :

SOUTHVILLE LIBRARY