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Cram, Tony

Smarter pricing : how to capture more value in your market. / - London : Prentice Hall, 2006. - 215 p. : ill. ; 24 cm.

ISBN: 9870273706137

Subjects--Topical Terms:
Pricing.
Marketing Management.

LC Class. No.: HF 5416.5 / .C847 2006

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