Marketing :
Bearden, William O.
Marketing : principles and perspectives. / William O. Bearden - 5th ed. - Boston : McGraw-Hill, 2007. - 588 p. : ill. ; 26 cm.
9780071265843
Marketing--United States.
HF 5415 / .B368 2007
Marketing : principles and perspectives. / William O. Bearden - 5th ed. - Boston : McGraw-Hill, 2007. - 588 p. : ill. ; 26 cm.
9780071265843
Marketing--United States.
HF 5415 / .B368 2007