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Marketing essentials /

McDaniel, Carl

Marketing essentials / Carl McDaniel. - Australia : South-Western, 2007. - 544 p. : ill. col. ; 27 cm.



9780324366075


Marketing.

HF 5415 / .M459 2007

Marketing essentials /

APA

McDaniel C., Lamb C. W. & Hair J. F. (2007). Marketing essentials. Australia: South-Western.

Chicago

McDaniel Carl, Lamb Charles W and Hair Joseph F. 2007. Marketing essentials. Australia: South-Western.

Harvard

McDaniel C., Lamb C. W. and Hair J. F. (2007). Marketing essentials. Australia: South-Western.

MLA

McDaniel Carl, Lamb Charles W and Hair Joseph F. Marketing essentials. Australia: South-Western. 2007.

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