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Essentials of marketing research.

Zikmund, William G.

Essentials of marketing research. - 3rd ed. - Australia : South-Western, 2007. - 414 p. : ill. ; 28 cm.

ISBN: 9780324317527

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF 5415.2 / .Z537 2007

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Essentials of marketing research.

SOUTHVILLE LIBRARY