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The event marketing handbook :

Saget, Allison

The event marketing handbook : beyond logistics & planning / Allison Saget - U.S.A : Dearborn Trade Publishing, 2006. - 300 p. : ill. ; 23 cm.

ISBN: 1419515063

Subjects--Topical Terms:
Special events--Marketing.

LC Class. No.: GT 3405 / .Sa34 2006

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The event marketing handbook :

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