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Services Marketing :

Lovelock, Christopher

Services Marketing : a managerial perspective. / Christopher Lovelock. - 5th ed. - Singapore : Pearson Education, 2004. - 652 p. : ill. ; 25 cm.

ISBN: 9812448969

Subjects--Topical Terms:
Service industries--Marketing.

LC Class. No.: HF 5415.1 / .L911 2004

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Services Marketing :

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