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Asian brand strategy:

Roll, Martin

Asian brand strategy: how Asia builds strong brands. / - Court Road, London : Palgrave MacMillan, 2006. - 254 p.: ill.; 25 cm.

ISBN: 1403992797

Subjects--Topical Terms:
Brand name products--Asia--Management.
Brand name products--Asia--Marketing.

LC Class. No.: HD 69.B7 / .R65 2006

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Asian brand strategy:

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