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Product strategy and management /

Baker, Michael John.

Product strategy and management / Michael Baker and Susan Hart. - 2nd ed. - Harlow, England ; New York : FT Prentice Hall, 2007. - xviii, 541 p. : ill. ; 25 cm.

C12161
C11667
C11655
12160

ISBN: 9789810698508

LCCN: 2006052549

Subjects--Topical Terms:
Product management.
New products--Management--Case studies.

LC Class. No.: HF 5415.15 / .B353 2008

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Product strategy and management /

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