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Advertising principles :

Mutya, Ruby F. Alminar

Advertising principles : marketing communications approach / Ruby F. Alminar-Mutya. - Mandaluyong City : National Book Store, 2009. - [vii], 159 p. : ill. ; 23 cm.

ISBN: 9710868683

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF 5815.P6 / .M87 2009

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Advertising principles :

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