Product management in the digital era :
Product management in the digital era : theory and practice /
Srinivas R. Pingali, Shankar Prakash, Jyothi R. Korem, and Kiran Pedada.
- New York, NY : Routledge, 2025.
- xii, 289 pages ; 24 cm.
Includes bibliographical references and index.
978-1-03-289822-3
Product management.
New products--Management.
Technological innovations--Management.
Digital transformation (Business).
HD 69.P75 / .P76 2025
Includes bibliographical references and index.
978-1-03-289822-3
Product management.
New products--Management.
Technological innovations--Management.
Digital transformation (Business).
HD 69.P75 / .P76 2025