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Consumer behavior analysis in e-commerce platforms /

Chopra, Rajiv,

Consumer behavior analysis in e-commerce platforms / Rajiv Chopra. - Canada : Society Publishing, 2025. - xviii, 407 pages : colored illustrations ; 24 cm.

Includes bibliographical references and index.

ISBN: 978-1-77956-409-2

Subjects--Topical Terms:
Consumer behavior.
Internet marketing.
Electronic commerce.
Digital marketing.

LC Class. No.: HF 5415.32 / .C46 2025

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Consumer behavior analysis in e-commerce platforms /

SOUTHVILLE LIBRARY