Applied marketing analytics using R /
Yildirim, Gokhan,
Applied marketing analytics using R / Gokhan Yildirim and Raoul Kubler. - London : Sage, 2023. - xiv, 369 pages : colored illustrations ; 24 cm.
Includes bibliographical references and index.
978-1529768725
Marketing--Statistical methods.
Marketing research--Data processing.
R (Computer program language).
Business--Data processing.
HF 5415.25 / .Y55 2023
Applied marketing analytics using R / Gokhan Yildirim and Raoul Kubler. - London : Sage, 2023. - xiv, 369 pages : colored illustrations ; 24 cm.
Includes bibliographical references and index.
978-1529768725
Marketing--Statistical methods.
Marketing research--Data processing.
R (Computer program language).
Business--Data processing.
HF 5415.25 / .Y55 2023