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Applied marketing analytics using R /

Yildirim, Gokhan,

Applied marketing analytics using R / Gokhan Yildirim and Raoul Kubler. - London : Sage, 2023. - xiv, 369 pages : colored illustrations ; 24 cm.

Includes bibliographical references and index.

ISBN: 978-1529768725

Subjects--Topical Terms:
Marketing--Statistical methods.
Marketing research--Data processing.
R (Computer program language).
Business--Data processing.

LC Class. No.: HF 5415.25 / .Y55 2023

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Applied marketing analytics using R /

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