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Business-to-business marketing /

Brennan, Ross,

Business-to-business marketing / Ross Brennan, Lousie Canning & Helen McGrath. - Sixth edition. - London : Sage, 2024. - x, 412 pages : illustrations ; 25 cm.

Includes bibliographical references and index.

ISBN: 978-1-5297-9150-1

Subjects--Topical Terms:
Industrial marketing.
Business-to-business marketing.
Relationship marketing.
Marketing--Management.

LC Class. No.: HF 5415.5 / .B74 2024

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Business-to-business marketing /

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