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Consumer behaviour /

Sethna, Zubin,

Consumer behaviour / Zubin Sethna. - Fifth edition. - London : Sage Publications Ltd, 2023. - xxiii, 584 pages : colored illustrations ; 25 cm.

Includes bibliographical references and index.

ISBN: 978-1-5297-5405-6

Subjects--Topical Terms:
Consumer behavior.
Marketing--Psychological aspects.
Consumers--Attitudes.
Motivation research (Marketing).

LC Class. No.: HF 5415.33 / .S48 2023

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Consumer behaviour /

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