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Qualitative research in marketing and management :

Hackley, Chris,

Qualitative research in marketing and management : doing interpretive research projects / Chris Hackley. - Third edition. - New York, NY : Routledge, 2025. - viii, 304 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

ISBN: 978-1-03-255780-9

Subjects--Topical Terms:
Marketing research--Methodology.
Qualitative research.
Management--Research--Methodology.

LC Class. No.: HF 5415.127 / .H33 2025

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Qualitative research in marketing and management :

SOUTHVILLE LIBRARY