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Principles of customer relationship management /

Lopez, Denise,

Principles of customer relationship management / Denise Lopez. - Forest Hills, NY : Willford Press, 2025. - vi, 215 pages : colored illustrations ; 27 cm.

Includes bibliographical references and index.

ISBN: 978-1-64728-814-3

Subjects--Topical Terms:
Customer relations--Management.
Relationship marketing.
Consumer affairs departments.
Strategic planning.

LC Class. No.: HF 5415.5 / .L67 2025

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Principles of customer relationship management /

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