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International marketing /

International marketing / Philip R. Cateora, R. Bruce Money, Mary C. Gilly, and John L. Graham. - Nineteenth edition. - New York, NY : McGraw Hill LLC, 2024. - xxvi, 710 pages : colored illustrations ; 28 cm.

Includes index.

ISBN: 978-1-266-15163-7

Subjects--Topical Terms:
Export marketing.
International business enterprises--Marketing.

LC Class. No.: HF 1416 / .I58 2024

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International marketing /

SOUTHVILLE LIBRARY