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Introduction to advertising theory /

Brown, Henri,

Introduction to advertising theory / Henri Brown. - First edition. - New Delhi, India : Venus Books, 2025. - xi, 284 pages ; 24 cm.

Includes bibliographical references and index.

ISBN: 978-81-97953-29-3

Subjects--Topical Terms:
Advertising.
Advertising--Philosophy.
Advertising--Study and teaching.

LC Class. No.: HF 5823 / .B76 2025

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Introduction to advertising theory /

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