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Understanding marketing research

Mutya, Ruby Alminar F.

Understanding marketing research Ruby F. Alminar-Mutya - Manila Unlimited Books Library Services & Publishing Inc. c2024 - x, 255 pages ; 26cm.

Includes bibliographical references.

ISBN: 978-621-427-148-1

Subjects--Topical Terms:
Marketing research.
Marketing research--Philippines.
Consumer behavior.
Marketing—Decision making.

LC Class. No.: HF 5415.2 / .M993 2024

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Understanding marketing research

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