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The impact of celebrity endorsements on the consumer buying behavior of college students in southville international school and colleges.

Hughes, Alexander F.

The impact of celebrity endorsements on the consumer buying behavior of college students in southville international school and colleges. Alexander F. Hughes - Las Pinas City Southville International School and Colleges 2023 - x, 128 pages; 28cm

Bachelor of Science in Business Administration Major in Marketing Management.

Includes bibliographical references and appendices.

Subjects--Topical Terms:
Celebrity endorsements – Advertising – Consumer influence
Consumer decision-making – Branding and endorsements
Marketing psychology – Buying behavior

LC Class. No.: HF 5827 / .H84 2023

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The impact of celebrity endorsements on the consumer buying behavior of college students in southville international school and colleges.

SOUTHVILLE LIBRARY