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The influence of livestream marketing on the customer purchase intention of college students in the city of parañaque.

Concepcion, Nathaniel Antonio P.

The influence of livestream marketing on the customer purchase intention of college students in the city of parañaque. Nathaniel Antonio P. Concepcion - Las Pinas City Southville International School and Colleges 2023 - x, 129 pages: colored illustration; 28cm

Bachelor of Science in Business Administration Major in Marketing Management.

Includes bibliographical references and appendices.

Subjects--Topical Terms:
Livestreaming – Marketing
Online marketing – Customer purchase intention

LC Class. No.: HF 5415.1265 / .C66 2023

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The influence of livestream marketing on the customer purchase intention of college students in the city of parañaque.

SOUTHVILLE LIBRARY