The impact of sports celebrity endorsement on consumer purchasing intention towards energy drinks as perceived by millenials in Las Pinas
Madulin, Carl Dave M.
The impact of sports celebrity endorsement on consumer purchasing intention towards energy drinks as perceived by millenials in Las Pinas Carl Dave M. Madulin - Las Pinas City Southville International School and Colleges 2023 - vi, 168 pages ; 28cm.
Bachelor of Science in Business Administration Major in Marketing Management.
Includes bibliographical references and appendices.
Advertising—Endorsements.
Millennials—Consumer behavior – Las Pinas.
Energy drinks—Marketing.
HF 6146 / .M33 2023
The impact of sports celebrity endorsement on consumer purchasing intention towards energy drinks as perceived by millenials in Las Pinas Carl Dave M. Madulin - Las Pinas City Southville International School and Colleges 2023 - vi, 168 pages ; 28cm.
Bachelor of Science in Business Administration Major in Marketing Management.
Includes bibliographical references and appendices.
Advertising—Endorsements.
Millennials—Consumer behavior – Las Pinas.
Energy drinks—Marketing.
HF 6146 / .M33 2023