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The impact of product packaging on consumer buying decision of selected respondents in Las Piñas City

Gonzales, Carlo John M.

The impact of product packaging on consumer buying decision of selected respondents in Las Piñas City Carlo John M. Gonzales - Las Pinas City Southville International School and Colleges 2023 - ix, 127 pages : illustrations ; 28cm.

Marketing Management.

Includes bibliographical references and index.

Subjects--Topical Terms:
Product packaging--Research.
Consumer behavior--Research.
Buying decisions--Research.
Marketing strategies--Research.
Packaging design—Psychological aspects.

LC Class. No.: HF 5415.127 / .G66 2023

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The impact of product packaging on consumer buying decision of selected respondents in Las Piñas City

SOUTHVILLE LIBRARY