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The impact of brand engagement on customer loyalty towards korean pop wave of selected college students in Las Piñas City

Shayna Mehri Rei R. Felipe

The impact of brand engagement on customer loyalty towards korean pop wave of selected college students in Las Piñas City Felipe, Shayna Mehri Rei R. - Las Pinas City Southville International School and Colleges 2023 - xi, 113 pages : illustrations ; 28cm.

Marketing Management

Includes bibliographical references and index.

Subjects--Topical Terms:
Brand engagement.
Customer loyalty.
Korean Wave (Hallyu)—Marketing aspects.
Consumer behavior—College students.
Popular culture—Economic aspects.

LC Class. No.: HF 5415.55 / F45 2023

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The impact of brand engagement on customer loyalty towards korean pop wave of selected college students in Las Piñas City

SOUTHVILLE LIBRARY