The influence of electronic word of mouth on buying decisions of customers of selected coffee shops in BF Resort, Las Pinas
Kale Gerard R. Ramos
The influence of electronic word of mouth on buying decisions of customers of selected coffee shops in BF Resort, Las Pinas Ramos, Kale Gerard R. - Las Pinas City Southville International School and Colleges 2023 - viii, 140 pages : illustrations ; 28cm.
Marketing Management
Includes bibliographical references and index.
Electronic word-of-mouth (eWOM)--Research.
Consumer behavior--Research.
Buying decisions--Research.
Coffee shops—Marketing--Research.
Social media marketing--Research.
HF 5415.337 / .R36 2023
The influence of electronic word of mouth on buying decisions of customers of selected coffee shops in BF Resort, Las Pinas Ramos, Kale Gerard R. - Las Pinas City Southville International School and Colleges 2023 - viii, 140 pages : illustrations ; 28cm.
Marketing Management
Includes bibliographical references and index.
Electronic word-of-mouth (eWOM)--Research.
Consumer behavior--Research.
Buying decisions--Research.
Coffee shops—Marketing--Research.
Social media marketing--Research.
HF 5415.337 / .R36 2023