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The impact of fomo marketing tactics in stimulating the purchase intentions of consumers in e-commerce

Claverio, Cinderella D.

The impact of fomo marketing tactics in stimulating the purchase intentions of consumers in e-commerce Cinderella D. Claverio - Las Pinas City Southville International School and Colleges 2023 - iii, 100 pages : illustrations ; 28cm.

Marketing Management.

Includes bibliographical references and appendices.

Subjects--Topical Terms:
Fear of missing out (FOMO) in marketing--Research.
Marketing strategies--Research.
Consumer behavior--Research.
E-commerce—Marketing--Research.

LC Class. No.: HF 5415.32 / .C63 2023

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The impact of fomo marketing tactics in stimulating the purchase intentions of consumers in e-commerce

SOUTHVILLE LIBRARY