The effects of social media influencers on building the brand equity as perceived by college students in Las Pinas City
Mirandilla, Brian Timothy E.
The effects of social media influencers on building the brand equity as perceived by college students in Las Pinas City Brian Timothy E. Mirandilla - Las Pinas City Southville International School and Colleges 2023 - 114 pages ; illustrations ; 28cm.
Marketing Management.
Includes bibliographical references and appendices.
Social media marketing--Research.
Brand equity--Research.
Influencer marketing--Research.
HF 5415.1255 / .M57 2023
The effects of social media influencers on building the brand equity as perceived by college students in Las Pinas City Brian Timothy E. Mirandilla - Las Pinas City Southville International School and Colleges 2023 - 114 pages ; illustrations ; 28cm.
Marketing Management.
Includes bibliographical references and appendices.
Social media marketing--Research.
Brand equity--Research.
Influencer marketing--Research.
HF 5415.1255 / .M57 2023