Strategic social media
Mahoney, L. Meghan
Strategic social media from marketing to social change L. Meghan Mahoney - New Jersey John Wiley & Sons, Inc. 2024 - ix, 368 pages : illustrations ; 24cm.
Includes bibliographical references and index.
978-1-119-89036-2
Social media—Marketing strategies.
Social media—Business applications.
Digital marketing—Social media influence.
Online branding—Social platforms.
HM 743 / .M34 2024
Strategic social media from marketing to social change L. Meghan Mahoney - New Jersey John Wiley & Sons, Inc. 2024 - ix, 368 pages : illustrations ; 24cm.
Includes bibliographical references and index.
978-1-119-89036-2
Social media—Marketing strategies.
Social media—Business applications.
Digital marketing—Social media influence.
Online branding—Social platforms.
HM 743 / .M34 2024