Introduction to media distribution :
Kirkpatrick, Scott
Introduction to media distribution : film, television, and new media / Scott Kirkpatrick. - 2nd ed. - New York, NY : Routledge, 2024. - xiv, 278 p. ; 26 cm.
Includes bibliographical references and index.
978-1-03-241395-2
Mass media--Marketing.
P 96 / .K57 2024
Introduction to media distribution : film, television, and new media / Scott Kirkpatrick. - 2nd ed. - New York, NY : Routledge, 2024. - xiv, 278 p. ; 26 cm.
Includes bibliographical references and index.
978-1-03-241395-2
Mass media--Marketing.
P 96 / .K57 2024