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Marketing management /

Marshall, Greg W.,

Marketing management / Greg W. Marshall, Mark W. Johnston. - 4th ed. - New York, NY : McGraw Hill LLC, 2023. - xxiv, various pagination : col. ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9781260598230

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF 5415.13 / .M37 2023

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Marketing management /

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